Sunday, January 26, 2020

Trends in Innovative Technology

Trends in Innovative Technology Guide To Creative Industries Khalid Khan Digital Arts Kk356 What are creative industries? The creative industry refers to those that have their own individual skills and talent. The creative industry has the potential to create jobs for certain individuals and to create wealth for the economic through the development, production and exploitation of intellectual property (law). The way this has been achieved is through the development of culture and technology connecting people through images, sound, text and symbols. The creative industry consists of 13 sectors which include, Advertising Architecture Arts and antiques Crafts Design Designer fashion Film Interactive leisure software Music Performing arts Publishing Software and computer services TV and radio Who are the key players? What did you find out about them? The key players in the creative industries are the individuals that think outside the box and use their intuition to form their personal understanding on how one sector works in the creative industry. The way on how one individual is successful is through finding a weak gap in the sector and then improving its core values. In other words, originality and creativity. Let’s take the software and computer services sector. A great example of this would be Apple. The main reason why Apply is successful is because they’re not just selling electronics, they’re trying to sell a lifestyle and friendship to consumers who are otherwise without it. Another reason why Apple is successful is because of their marketing. The ‘brand’ is what stands out to the public. Some consumers are well aware that they can buy Microsoft brands who are the competitors for half the price however because of Apples marketing, the consumers are prepared to pay a premium price for ‘Apple’. Consumers buy Apple products because they automatically assume more expensive products mean better products. A similar brand has also approached this method. If we look at Monsters products we can also argue that it’s done very well in the music industry. To a lot of consumers, the Apple products and the Monsters Beats brand is a fashion acce ssory and status symbol. What are the current trends? Hologram Hologram is becoming popular trend as it allows images to be recorded in three dimensions and to be displayed in different angles which can be perceived as a real object being displayed in the real world. However this being said, hologram was first technologized by Dennis Gabor. In 1948 Dennis Gabor wrote a paper that has become the foundation of modern holograms. Unfortunately Dennis could not pursue his idea further due to the lack of apparatus and instruments used at the time. Musion is a global creative company which specialize in Hologram developments. Musion are best known for working with Madonna Louise, Gorillaz, Tupac Shakur, David Beckham and many more. Musion’s aims are to present 3D holographic images in real time so they are indistinguishable from real live performance and presenters appearing alongside them. Another popular trend in the creative industry is the ability to work as a freelancer or being self-employed. This gives them the flexibility to organise and work on their own pace and the freedom to work where they want. Another reason why being self-employed is a popular trend in the creative industry is having the flexibility over the payment rates and terms applied. You can negotiate your prices with the clients depending on how confident you are with yourself however one major downside to being self-employed that you’re challenged with a certain level of financial instability. Timeline of Holography: 1947: Dennis Gabor developed the theory of holography 1960: Pulsed ruby laser was developed. 1962: White light reflection hologram was invented. 1983: MasterCard first credit card to use holograms. 2009: Interactive holographic displays developed. 2010: Development of moving 3D holograms. What important projects and/or productions happened in the last five years? Touch Screen Technology Ultimately, the main project that has been successful in the last five years is the ability to use touch screen. Touch screen technology has allowed users to interact directly with what is being displayed rather than using keyboard or mouse. This has been used in many projects such as smartphones, video games, navigation systems and computer systems. The main company that revolutionized touchscreens was Apple. With their innovative designs and technology, the IPhone was far more superior than any other telecommunication system out at the time. In 2007, Apple revealed the iPhone which changed the face of telecommunication and screen technology. Not only was it touch screen, the device was revolutionary because it incorporated the ability to record and take photos, play games, take notes, watch YouTube videos, connect to WiFi and more. Following the success of this device, Apple released their next generation of other devices such as iPod and iPad. Their market research lead them into making the iPod and iPad very similar to the iPhone, expect for the difference that it doesn’t have the cell phone capabilities. Both systems relied on the same touch screen technology and using the same user-interface. Leap Motion Technology Leap motion is a technology that is in the process of being developed by companies such as Samsung. The technology allows the user to use hands in motion instead of using the conventional keyboard or mouse. The technology is a way of interaction. The technology uses motion detection in order to process detecting changes in the position of an object relative to its surrounding. History of Leap Motion The technology was first developed in 2008. The initial investment was from David Holz who started the company (LEAP MOTION) along with his childhood friend Michael Buckwald. ‘The company raised a $1.3M seed financing round in June 2011 with investments from venture capital firmsAndreessen Horowitz,Founders Fund, andSOSventures, as well as severalangel investors. In May 2012, Leap Motion announced a $12.75MSeries. A funding roundled byHighland Capital Partners.In January 2013, Leap Motion announced a further series B round of funding for $30M’. Currently, Leap Motion are trying to implement their technology into gaming, where some users may find gaming experience more intuitive compared to mouse and keyboard however this being said, there are consoles such as the Nintendo Wii that imitate this process. What innovative technology is used and how? 3D printing 3D printing is an innovative technology being used in many of the creative industries as the technology allows an object to be printed by three dimension. 3D printers build objects by depositing a material such as metal or plastic to be printed out in layer by layer until the final product is complete. The process of this is called rapid prototyping or 3D printing. The main benefit of using 3D printing is prototypes can be printed in hours. This means the user can obtain feedbacks from the prototypes or any refine designs that needs to be changed and can be repeated until the final design is perfect. One major company that is using the aid of 3D printing is Nike. Nike falls into the designer fashion sector and with the aid of 3D printing, Nike has successfully managed to present 3D items such as football boots and their new duffle bags which are aimed at the very high end luxury market. This is a clever way of integrating 3D printing into sports product designs. This demonstrates that the performance of 3D printing is starting to be getting recognised by famous brands across the world. Virtual Reality Provides 3D reality experiences mostly for gaming and video entertainment purposes. Virtual Reality is a computer simulated environment that gives the user the feeling of being generated in a virtual environment instead of the one that they’re actually in. A lot of video gaming companies have developed the technology to put the user in an interactive world, for example, in a driver’s seat of a car or in a battle field first person shooter however the users perception of reality is not altered, the user is simply a spectator overseeing the events that are happening in that world. In order for our brains to perceive a virtual environment, there are a few key factors that are vital for the creation of an immersion experience necessary for virtual reality. While there are different display methods, one of the most popular ways to experience virtual reality is through a head set. Head set devices use stereoscopic displays, to make what you see three dimensional, and to give depth to the image that you’re looking at. The ability to tack a user’s motion such as their head and eye movement, allows the images displayed in that headset to actually change, your perspective, so if you turn to the left, the display will render whatever is on your left environment. Besides visions, certain VR experience, will also include, other sensors stimulations like, sounds and even tactical feedback for touch. Virtual reality has a lot of practical outside of gaming. It has been used for training simulations, for shoulders, pilots, and doctors. Drives such as Oculus has advance the VR experience by including, superior graphics, improved latency and wider range of motion. Reduce costs of components, also allowing virtual reality devices to become affordable, for consumers. What future projects/technologies are being developed? Smart glasses i.e Google Glasses Smart Glass is a future development project being planned by various companies such as Google to create free displaying information on a user’s perspective. It is a device that is worn in front of the eye that acts as if the information is being displayed in the front of your eyes. The video displays a pop up hands free information. Another feature that smart glasses are implementing are EyeTap technology. The technology allows the user to record the scene available right in front of the user’s perspective. The video camera takes photos and can take videos too. Another feature is having speakers built in. The speaker is designed for the user to make or receive calls. Another feature that is on board is a microphone. Not only does this allow the user to make telephonic communications but it also acts as a voice recognition. This allows the user to take voice commands from the user without having to touch the display. http://www.slideshare.net/aprzezdziek/10-trends-in-technologies-for-2014?qid=ad14da99-a491-4d3d-a68d-047aa6ddd68cv=defaultb=from_search=4 http://www.arctron.de/uploads/media/Zcorporation-3DPrinting-Info.pdf http://www.slideshare.net/godhanisarkar/google-glass-glasses-presentation-ppt

Saturday, January 18, 2020

Limitations and Constraints of Marketing Essay

In this assignment I will describe the limitations and constraints of marketing for Barclays. Within this I will discuss legal Acts that Barclays have to comply with when advertising, collecting data and market researching. Any and every organisation has limitations and constraints that they have to submit too within marketing, when it comes to market research, advertising or collecting data there are three laws every business has to obey. These laws are: Data Protection Act 1998 Trade Description Act 1968 Consumer Credit Act 1974 Data Protection Act 1998 The Data Protection Act controls how your personal information is used by businesses or the government. People who are responsible for using data have to follow strict rules called Data Protection Principles. This means they must make sure the information is used fairly and lawfully, specifically stated purposes and used in a way that is acceptable, relevant and not excessive. All information has to be accurate and kept safe and secure. Any companies that keep information on living and identifiable people, all must comply with the Data Protection Act; this has to apply to any computerised or manual records containing personal information about people.  Barclays Bank will use this information, with them having accounts on students etc. they will use their information to send out any type of services or offers the bank is promoting, this is a form of advertising. Barclays may also use this information for market research, for example if the bank wants a review of consumer’s opinions on a new service or if they would be interested in a new service, they can send questions, surveys to the information they have. Trade Description Act 1968 Merchandise Marks laws were replaced with The Trade Descriptions Act this came into place on 20 November 1968, the laws and this new Act dealt with mis-description of goods and its particular job is to ensure that organisations tell the truth about goods, prices and services. This Act makes it an offence if a company uses false trade descriptions to any of their goods and services, this Acts purpose is stop businesses advertising goods or services with false proposition. This Act covers a lot from the quantity, size or measure of goods; how they were made or processed; what they are made of; when they were made; their fitness for purpose; strength, performance, behaviour or accuracy and any other physical characteristics. Barclays will have to obey to this law, they cannot sell, promote a service with false intent. The Student Additions Account’s will have to meet to their description alongside the features included into the account have to be accurate and precise. Consumer Credit Act The Consumer Credit Act was put into effect in 1974, it requires organisations that loan money to consumers or offer merchandise or services on credit or participate in certain additional credit activities, have to be licensed by the OFT. If a company traded without a license, it would then lead to court case, not having your license or following this act is a criminal offence and can result in a fine or imprisonment. This act regulates consumer credits and insures content and form of credit agreement, procedures relating to events of default, termination or early settlement, credit advertising, method of calculating annual percentage rate (APR) and section 75 which gives consumers extra protection on items that cost over  £100 and up to  £30.000 paid by credit card. Before Barclays give out their services to consumers they will assess their  creditworthiness, they will use sufficient information obtained from a customer and a credit reference agency. Once a regulated agreement is in place, Barclays Bank will comply with the law and follow the act. Advertising Standards Authority (ASA) The ASA are an industry that deals with most types of ads, they deal with peoples complaints about advertisements, anything that people may find inappropriate, offensive, irresponsible or potentially harmful. Once a complaint has been made the ASA will do all it can to get the advertisement removed or changed. The types of ads they deal with include: Magazine and newspaper advertisements Radio and TV commercials Television Shopping Channels Advertisements on the Internet. Commercial e-mail and SMS text message ads Posters on legitimate poster sites Leaflets and brochures Cinema commercials Direct mail Door drops and circulars Ads on CD ROMs, DVD and video, and faxes Sales promotions, such as special offers, prize draws and competitions wherever they appear. The ASA will help businesses like Barclays produce adverts that will not be misled and will meet principles and meet standards to a fair nature, these ads should be truthful and responsible. When a company produces any type of advertisement they have to make sure images, scripts they use are acceptable otherwise there ads could be removed or told to change. There are certain things that the ASA do not find acceptable alongside consumers, such as binge drinking, concerns of obesity, smoking all markets should be aware. Pressure groups are people who all have a strong opinion on something and act upon it; if an organisation produced something a pressure group did not agree with it would have a negative impact against the company. Consumerism Consumerism is a movement for people; consumerism protects the customer against useless, inferior, or dangerous products, misleading advertising and unfair pricing. It is rights for all customers to have their say, before 1960 consumers had very little rights, now the law has changed and consumers have a lot more. This was put into place because of consumers wanting to be heard, they wanted a right to choose and to be informed. There are certain things consumers can find offensive or unacceptable, when a marketer makes advertisement they have to be careful about use of language, blasphemy, subjective humour and false sayings. When an organisation like Barclays produces any type of advertising they have to comply with all laws and consumerism, businesses will do this for their own safety as well as customers.

Friday, January 10, 2020

Ops 571 Statistical Process Control

Chase, Jacobs and Aquilano pose questions such as, â€Å"How many paint defects are there in the finish of a car? [and] Have we improved our painting process by installing a new sprayer? † These questions are meant to investigate and apply different techniques that we can use to improve the quality of life. Quality control not only applies to manufacturing techniques, it can also be applied to everyday life. This discussion will focus on a specific method of quality control called statistical process control that will ensure my morning process is effective.One method of quality control can be pursued through process control procedures like statistical process control or SPC. SPC â€Å"involves testing a random sample of output from a process to determine whether the process is producing items within a preselected range†. (Chase, Jacobs & Aquilano, 354) SPC is a method that can be applied to a process in order to monitor or control that process. In week one, I described a personal process of waking up in the morning through to going to work.In addition to my process, I presented several bottlenecks that can slow my process down including the ability of my alarm clock working, weather impact on travel time, and availability of gym equipment. In the examples below, I will focus on how alarm failures have affected my morning process. SPC has shown how statistical data can be charted in order to see how my morning process is affected by my bottlenecks and whether or not it is a positive. Goods or services are observed not as variables but as attributes. Attributes are quality characteristics that are classified as either conforming or not conforming to specification. † (Chase, Jacobs & Anquilano, 354) In example one, a sample was taken 10 times over a 30 day period in which alarm failures were observed. In order to create a visual representation of the statistics, we must combine the data from the sample. Once the data is gathered, we can provide a solution to create a control chart. Control charts are used as a â€Å"component of total quality [in order to] monitor processes†. Green, Toms, Stinson, 37) First, we calculate the fraction of defective alarms from the sample in order to gain a total and a centerline for our graph. p = Total number of defects from all samples/Number of samples ? Sample size p = 25/ 10 ? 30 = . 08333 Next, we can calculate the standard deviation. Sp = vp (1 – p)/ n Sp = v . 08333 (1 – . 08333) / 30 = . 05050 Example 1Sample| Number of Days| Days Alarm Failed to Work| Fraction Defective| 1| 30| 2| . 06667| 2| 30| 2| . 06667| 3| 30| 3| . 10000| 4| 30| 3| . 10000| 5| 30| 2| . 06667| 6| 30| 4| . 13333| 7| 30| 3| . 10000| 8| 30| 2| . 06667| 9| 30| 2| . 6667| 10| 30| 2| . 06667| Total| 300| 25| . 08333| Sample Standard Deviation| . 05050| | | Finally, the control limits are used to measure attributes with a single decision of yes or no, good or bad, and positive or negative. This s imple decision can be translated into a graph with upper and lower control limits. If the sample is plotted and stays in between the limits, then the sample is considered good or working properly. â€Å"Should a sample mean or proportion fall outside the control limits or a series of mean or proportions exhibit a non-random pattern the process is deemed out-of-control. (Green, Toms, Stinson, 37) In order to turn the chart into a graph, we will need to calculate the upper control limits (UCL), the lower control limits (LCL) and z. â€Å"†¦z is the number of standard deviations for a specific confidence†. In this example, we will use the †z-value of 3 in order to represent a 99. 7% confidence† (Chase, Jacobs, & Anquilano, 356). This means that when that the confidence interval â€Å"falls outside the control limits, there is a 99. 7% chance that there is something wrong with the process that must be corrected†. Green, Toms, Stinson, 37) Though not perfe ct, a confidence of 99. 7% is useful. The SPC must also take into consideration the number of data points as well. The more data that is available the stronger your confidence intervals are. UCL = p + z Sp UCL = p + 3Sp UCL = . 08333 + 3(. 05050) = . 23483 LCL = p – z Sp LCL = p – 3Sp LCL = . 08333 ? 3(. 05050) = -. 06817 In the control chart, the data from the sample stays in between the controls. This means that my process in the morning is working properly and is effective.Now, it is important to look to the future trends in order to predict seasonal factors. â€Å"A seasonal factor is the amount of correction needed in a time series to adjust for the season of the year. † (Chase, Jacobs & Anquilano, 533) Seasonal factors may affect the samples by taking into consideration factor based on seasons or time periods. The alarm clock that is used to wake me up in the morning is not dependent on any factors of time or season. Statistical process control is one way to control quality and make sure goals are attained.Statistical methods show that the samples taken can create visual representations that conclude my alarm clock is an effective method to starting my morning process. This ensures that it is operating at its fullest potential. REFERENCES Chase, R. B. , Jacobs, F. R. , Aquilano, N. J. Operations management for competitive advantage (11th ed). New York: McGraw Hill/Irwin. Green Jr. K, Toms L, Stinson T. STATISTICAL PROCESS CONTROL APPLIED WITHIN AN EDUCATION SERVICES ENVIRONMENT. Academy Of Educational Leadership Journal [serial online]. June 2012;16 (2):33-46.

Thursday, January 2, 2020

A Modern Day Form Of Slavery Essay - 2107 Words

Literature Review While DMST is considered to be a modern-day form of slavery, history has recorded that the sexual exploitation of children has been practiced in America since its colonization. While slavery was abolished in the 19th century, it did not dissipate completely and it wasn’t until the beginning of the 20th century that the issue of child sex trafficking began to receive significant attention. This was in part due to the Trafficking Victim’s Protection Act (TVPA) that was passed in 2000 which protected victims of trafficking by enhancing criminal penalties under the law as well as made benefits and services to victims available (TVPA, 2000). Since the act’s establishment, the TVPA has been amended 4 times in order to grow with the changing attitudes, policies, and approaches to best combat human trafficking (DeCeoursty, 2016). The terrorist attacks on September 11, 2001 refueled the United States dedication to sex trafficking by declaring DMST as a threat to national security which transformed the way human trafficking should be approached (DeCeoursty, 2016). The post-911 environment embraced a crime control approach by focusing more on combating organized crime activity instead of the issue of human rights and the recognition of victimization (DeCeoursty, 2016). However, this crime control approach to human trafficking failed to address the underlying structural problems, which is the high demand for the sex trafficking industry. Over time, the Department ofShow MoreRelatedSex Trafficking : A Form Of Modern Day Slavery1344 Words   |  6 PagesThere are many different branches of human trafficking, but sex trafficking, a form of modern day slavery, has become more prevalent in the world today. 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